New shopping capabilities aimed toward supporting merchants better showcase their brands and create visual content using AI technology at the moment are available, Google announced these days at Google Marketing Live 2024.
The big image. More than forty% of Google purchasing searches mention specific manufacturers or shops, per inner Google records, signaling buyers depend closely on logo reputation and imagery while making purchases.
Why we care. With the proliferation of AI use, branding differentiation will become a whole lot extra important. Advertisers might be happy to have unique equipment to differentiate themselves from competitors through their manufacturers.
New emblem profiles
Google is rolling out visual “logo profiles” on Search to spotlight key merchant records in a single location.
Profiles will function logo imagery, films, client opinions, deals, promotions and delivery rules pulled from Google Merchant Center and Google’s shopping graph information.
Ads will keep to seem along the new brand profiles.
Google’s AI-powered Product Studio device, which allows generate product imagery and films for traders, is getting new emblem alignment capabilities.
Merchants can now upload reference pix to ensure that generated visuals suit their brand’s aesthetic and style.
For example, an clothing brand ought to create fresh campaign imagery by blending actual product pictures with way of life scenes.
New video era from just a single product photograph is also being delivered.