Reddit is partnering with ad size firm Integral Ad Science (IAS) to offer advertisers with third-celebration validation for campaign shipping throughout its platform.
Why it matters. The integration of IAS’s Total Media Quality suite gives Reddit advertisers globally an brought layer of depended on, independent measurement around emblem safety, viewability and invalid site visitors.
Why we care. Brand protection and transparency have usually been issues for advertisers. Integrating depended on third-birthday celebration verification immediately into Reddit’s advert platform could offer critical marketing campaign insights to justify advert spend and boom at the platform.
The info. Through the brand new supplying, Reddit advertisers can:
Leverage GARM-aligned brand suitability and first-class metrics from a trusted 1/3 celebration.
Gain video-degree insights using IAS’s AI-powered multimedia analysis.
Layer IAS’s dimension with Reddit’s existing moderation abilities for more advantageous brand protection at scale.
Access unified marketing campaign reporting and insights within IAS Signal.
What they’re pronouncing. “Third-birthday party validation…equips Reddit advertisers with the equipment they need to develop on our platform optimistically,” said Reddit’s Jim Squires.
From IAS’s Lisa Utzschneider. “Our partnership will give Reddit customers…reliable and correct records, in an effort to consciousness on using commercial enterprise increase.”
Between the strains. Transparency has become table stakes for advert systems dating large manufacturers’ budgets. Reddit’s IAS integration targets to offer that guarantee.
The large image. Social structures are working to combine their wealthy first-celebration statistics with relied on 1/3-celebration verification to power advertiser self assurance and spending.
What’s next. The IAS integration will roll out to Reddit’s international advertiser base later this yr.